Stealth Brand Management — Building a New Brand Position Within a Legacy Logo

Chris Cullen Director of University Marketing
Johns Hopkins University

Chris Cullen is the Director of Marketing, serving as the Strategic Planner for the Johns Hopkins University brand and team leader for the work provided for internal clients by Marketing and Creative Services.

Marketers Are From Mars, Creatives Are From Venus & How to Solve Your Earthly Problems

Steve Lance Partner
PS Insights

Multiple Emmy Award winner Steve Lance is co-author of “The Little Blue Book of Advertising” (Portfolio/Penguin July 2006) with his partner, Jeff Woll; co-author of “The Little Blue Book of Marketing” (Portfolio/Penguin December 2009) with his partner, Paul Kurnit.

Legal Issues Involving Social Media

Jim Astrachan Principal
Astrachan Gunst Thomas, P.C.

Jim Astrachan is a principal in Astrachan Gunst Thomas, P.C., a member of the Maryland, D.C. and Pennsylvania bars, and a national speaker on mass communications and IP topics.

Defining the sports market and the role of advertising has in it

Terry Hasseltine Director
Maryland Office of Sports Marketing

Terry Hasseltine was appointed Director of the Maryland Office of Sports Marketing by Governor Martin O’Malley in July 2008. The Governor created the office as a partnership between the Maryland Stadium Authority and the Maryland Department of Business and Economic Development.

10 Tips for Creating Content That People Will Actually Watch (and Share)

Justin Kownacki Social Media Strategist

Justin Kownacki is a freelance social media strategist who helps digital agencies and their clients make content that fosters discussions, strengthens brands and drives sales. In 2003, he launched the long-running web sitcom Something to Be Desired, and currently produces its spinoff, The Baristas.

Making Critical New Business Decisions

Mark Goldstein Vice Chairman, BBDO North America
Member, BBDO Worldwide Board

Mark Goldstein joined the agency in March of ‘05 with a single goal: leverage BBDO’s incredible creative and business skills to grow the agency beyond anyone’s expectations. Called “the guru of new business” by The Wall Street Journal, Mark’s track record would suggest this isn’t an idle promise.

Building a Strong Digital Media Foundation

Rich Powell Vice President of Northeast Region Sales
Goodway Group

Rich Powell is a digital media expert and proven leader bringing new products to market and working across various company divisions. He holds a deep and diverse knowledgebase of industries to lead account executives across a national footprint to deliver revenue.

How To Educate Your Clients on Mobile Applications

Jon Stroz VP of Marketing
Accella

Jon Stroz is a marketing guru, mostly in online marketing strategies and brand management. Graduating from Towson University with a degree in Advertising and Public Relations, he quickly became an integral part of technology firm in Baltimore, MD.

How To Educate Your Clients on Mobile Applications

John Rainey VP of Business Development
Accella

John Rainey brings almost 20 years of sales, marketing and business development experience in the custom multimedia-, Internet- and mobile programming industry.

Speaker Presentation

Mark Burdett VP Corporate Sales & Development
Baltimore Ravens

Mark Burdett joined the Ravens prior to their Super Bowl run in 2000. He leads the Ravens’ corporate sales department and is the point for the development team for all non-football related events at M&T Bank Stadium.

Collaboration, Cooperation and Community in the Age of Content: The 4A’s vision of the Future of Advertising.

Nancy Hill President/CEO
American Association of Advertising Agencies

A veteran of 4A’s member agencies on both east and west coasts, Nancy Hill hit the ground running in 2008 when she assumed the position of President and Chief Executive Officer of the 4A’s.

Baltimore Agencies Speak Up:
Great Minds Don’t Think Alike

Carlson Bull Founder and Executive Creative Director
Bully! Entertainment

Since the founding of Bully! Entertainment in 2006, Carlson has ruled an unbelievably talented crew of animators, illustrators and programmers with an iron fist.

Baltimore Agencies Speak Up:
Great Minds Don’t Think Alike

Todd Harvey Principal & Co-Founder
Mission Media

Todd Harvey is a Principal and co-founder at Mission, a full-service creative agency. For him, the recipe for a good day is equal parts heart, mind and gut.

Baltimore Agencies Speak Up:
Great Minds Don’t Think Alike

Trevor Villet Creative Director
Planit

As Planit’s creative director, Trevor is responsible for overseeing and directing Planit’s creative product. As a copywriter, he’s also actively involved in producing it on a daily basis

Baltimore Agencies Speak Up:
Great Minds Don’t Think Alike

Dave Wassell SVP, Associate Creative Director
MGH

Dave Wassell is a man of many talents. He’s a bowler. He plays guitar and performs lead vocals in his band, The False Starts. And at MGH, he’s an award-winning associate creative director and art director.

Baltimore Agencies Speak Up:
Great Minds Don’t Think Alike

Ed Callahan Co-Founder
Planit

Ed Callahan is Planit’s Creative Strategist. As co-founder, Ed inspires people to believe and works to identify new opportunities for business.

“Make an Impact” Brand Marketing - How to Keep Your Brand Fresh and Exciting

Sean Tresvant Global Marketing Director
Nike

Sean Tresvant has been the Global Marketing Director for the Jordan Brand since January of 2004. Sean is responsible for developing the strategic marketing vision for a Billion dollar Brands' Content, Retail, and Event functions.

How to Succeed in Mobile: Brand Case Studies and the Latest Trends

Marcus Startzel Senior Vice President, Sales
Millennial Media

As Senior Vice President, Sales, Marcus leads Millennial Media’s sales organization. He is a veteran of interactive media sales, and he serves the key role of building a world class sales team and inspiring the advertising community to leverage the uniqueness of mobile to achieve their broader business goals.