Tuesday, October 15, 2013

9:00 am - 10:00 am

Breakfast Session : Baltimore Bike Party

EVENT PRICING: $25 Members; $45 Non-Members (Register before 10/4/2013)
EVENT PRICING: $40 Members; $60 Non-Members
Tim Barnett SpeakerTim Barnett Baltimore Bike Party

What has up to 2000 participants each month, thousands more in Facebook fans, a next-to-zero marketing budget, an unassuming leader with a handful of unpaid supporters, and its only deliberate cause is to "have fun and spread joy?"

It's Baltimore Bike Party! In this Q&A session with founder Tim Barnett, he'll share how he paired his marketing schooling and knowledge of non-traditional media with his connection to the millennial market to start Baltimore Bike Party ...a monthly event where certainly hundreds and often thousands of pedal bike cyclists get together and, well, ride bikes together.

You'll learn how it formed, its cause, what success it's had, the media chosen (and not chosen) to achieve that success, and the not-so-obvious impact it's having on the City of Baltimore (including The Mayor) and its often-times divided citizens and communities.

Attendees of this session will learn how to apply some, most or all of the tactics Tim has used for their respective brands.

10:00 - 11:30 am

Morning Session : Social Media Roundtable

EVENT PRICING: $20 Members; $35 Non-Members (Register before 10/4/2013)
EVENT PRICING: $35 Members; $50 Non-Members

Wondering how other agencies are leveraging social media for their client's campaigns? Are you a business owner using social media for business?

Join some of Baltimore's brightest social media experts discuss their latest campaigns, educate each other on the latest tools and techniques in social media and discuss which strategies have worked for them.

This is a great group of professionals you can bounce ideas off of and make your strategies even more effective. A great session to attend if you are trying to get into the social media advertising realm, or a seasoned professional! Moderated by AAF President Sarah Quackenbush.

Sarah Quackenbush ModeratorSarah QuackenbushDirector of Client Engagement, Planit Brian Razzaque SpeakerBrian RazzaqueCEO, Social Toaster Ryan Goff SpeakerRyan GoffSocial Media Director, MGH Dr. Sean Carton SpeakerDr. Sean CartonChief Creative Officer, idfive Jason Snapkoski SpeakerJason Snapkoski New Media Manager, Maryland Lottery and Gaming Control Agency

2:00 - 3:30 pm

Afternoon Session : How the Content Marketing Game is Changing

EVENT PRICING: $20 Members; $35 Non-Members (Register before 10/4/2013)
EVENT PRICING: $35 Members; $50 Non-Members

A panel discussion on the implications of the changes in how we approach content strategy, creation, and distribution from a design, development, and strategy perspective. See how content marketing is changing everything. Creatives, developers, and strategists from Ogilvy tell all.

Kim Williams ModeratorKim WilliamsInteractive Art Director, Social@Ogilvy Russell Hayer Speaker - From a Design PerspectiveRussell HayerAssociate Creative Director, Social@Ogilvy Brian Akpa Speaker - From a Development PerspectiveBrian AkpaWeb Developer, Social@Ogilvy Madeline McCaul Speaker - From a Strategy PerspectiveMadeline McCaulContent Strategist, Social@Ogilvy

4:00 - 5:30 pm

Afternoon Session : Social Media Innovation in the News

EVENT PRICING: $20 Members; $35 Non-Members (Register before 10/4/2013)
EVENT PRICING: $35 Members; $50 Non-Members

USA TODAY’s Mary Nahorniak and Mark W. Smith walk through how newsrooms and news organizations are using social media to innovate and set strategy. We’ll talk about finding new audiences, and engaging with them in new ways, as well as what works and what doesn’t on different platforms.

Mary Nahorniak SpeakerMary NahorniakSocial Media Editor, USA Today Mark W. Smith SpeakerMark W. SmithSenior Manager, Social Media Marketing, USA Today

6:00 - 8:00 pm

Opening Night : Cocktail Reception and Awards Ceremony

EVENT PRICING: $50 Everyone (Register before 10/4/2013)
EVENT PRICING: $60 Everyone
Kevin LilesOpening Night Keynote SpeakerKevin Liles Founder and CEO, KWL Enterprises

From launching the global brand of artists like Jay Z, Kanye West, Mariah Carey, LL Cool J and Ludacris to creating strategic holding company KWL Enterprises including KWL Management, a holistic management firm for artists like Trey Songz, Big Sean, and more - Kevin Liles joins us to celebrate Baltimore Advertising Week with insight on how to build and lead a brand of global proportions.

Linda StanleyLifetime Achievement AwardLinda Stanley Jay NewmanLifetime Achievement AwardJay Newman Jill BaerAAF Silver Medal AwardJill Baer Mike PararasAAF Baltimore Crystal Prism AwardMike Pararas Daron FisherSpecial RemembranceDaron Fisher Karen Shea2013 AAF Baltimore Scholarship RecipientKaren Shea Samuel Apata2013 Chic Davis Scholarship RecipientSamuel Apata Layla Narruden2013 Lily Wiley Scholarship RecipientLayla Narruden

Wednesday, October 16, 2013

10:00 - 11:30 am

Morning Session : SEO/SEM Roundtable

EVENT PRICING: $20 Members; $35 Non-Members (Register before 10/4/2013)
EVENT PRICING: $35 Members; $50 Non-Members

Have you ever been asked, "Hey my site is optimized... super. Now what?"

Join our panelist's while they discuss the difference between SEO/SEM, the advantages and difficulties in optimizing your site for SEO, questions you should ask before beginning an SEM campaign and what tools and platforms they have found to be helpful.

This session is not only for media professionals - calling all business owners and account folks! You won't want to miss this session with speakers from R2i, Crosby and GKV.

John Marsh ModeratorJohn Marsh Vice President/Director of Client Digital Services, GKV Kara Alcamo SpeakerKara Alcamo R2i Tim Staines SpeakerTim Staines Crosby Marketing Communications Matt Lazas SpeakerMatt Lazas Paid Search Strategist, R2i Jared Glasser SpeakerJared Glasser Manager of Digital Communications, McCormick & Company

12:00 - 1:30 pm

Lunch Session : Mission in a Bottle: Scaling an Authentic Brand while Keeping it HONEST

EVENT PRICING: $35 Members; $60 Non-Members (Register before 10/4/2013)
EVENT PRICING: $50 Members; $75 Non-Members
Seth Goldman SpeakerSeth Goldman President and TeaEO, Honest Tea

Seth Goldman is co-founder and TeaEO of Honest Tea, the nation’s top-selling organic bottled tea company that he started in his kitchen 15 years ago. The company was acquired by The Coca-Cola Company in 2011, expanding the reach and impact of its mission. The company’s entrepreneurial leadership and unique marketing initiatives have helped build a “challenger brand” with a focus on innovation, transparency and health. Seth will share insights and lessons on the opportunities for impact and continuing challenges of scaling an authentic, mission-driven brand within a larger, multinational corporation.

2:00 - 3:30 pm

Afternoon Session : Everything You’ve Always Wanted to Know About Mobile but Were Afraid to Ask

EVENT PRICING: $20 Members; $35 Non-Members (Register before 10/4/2013)
EVENT PRICING: $35 Members; $50 Non-Members

Join representatives of Millennial Media in an engaging panel to learn tactical pointers for managing mobile advertising campaigns that deliver results. From tips on creating compelling creative to developing a targeting strategy, this session will answer audience questions and provide participants with the information they need to run effective mobile advertising campaigns.

Mike Anthony ModeratorMike AnthonyVice President, Mid-Atlantic Region, Millennial Marketing Andrew Bradway SpeakerAndrew BradwaySenior Director, Brand Advertising, Millennial Marketing Rebecca Duvall SpeakerRebecca DuvallStrategy Manager, Millennial Marketing Sarah Jennings SpeakerSarah JenningsSenior Manager, Creative Services, Millennial Marketing

4:00 - 6:00 pm

Afternoon Session : Getting the Nitty Gritty on Privacy Policies

EVENT PRICING: $20 Members; $35 Non-Members (Register before 10/4/2013)
EVENT PRICING: $35 Members; $50 Non-Members
Cynthia Sanders SpeakerCynthia SandersAttorney, Ober Kaler

Consumers on the Internet and mobile devices are intently focused on our industry's privacy policies. Regulators and our industry continue to change the rules for collection of consumer information. Are your privacy practices and policies compliant? Hear recommendations and guidelines for privacy compliance from experts from the Maryland Attorney General and Federal Trade Commission consumer privacy divisions. This event is great for web developers, chief digital risk and privacy officers, CFOs and business owners.

Learn how to: • Provide adequate notice of sensitive data collection to web surfers,
• Handle opt-in users from other countries,
• Comply with COPPA on family friendly sites, and
• Truncate your policy for mobile users

Matt Magner SpeakerMatthew Magner, J.D., CPCU, RPLUSr. Underwriting Officer, ChubbPro/East SRC

To endure and succeed in today’s increasingly global advertising business, ad agencies, as well as in-house advertising departments, must continually keep pace with evolving technology, marketplace demands, competitors, and a changing legal landscape. Complicating the picture further is an expanding litany of media liability exposures—ranging from invasion of privacy and trade libel to copyright or trademark infringement and misappropriation—any of which can result in a calamitous lawsuit... from any number of sources.This session will explore media industry trends, liability exposures with an emphasis on advertising agencies/departments, and insurance coverage.

6:00 - 8:00 pm

Evening Session : Ober-Kaler Happy Hour

EVENT PRICING: $40 Members; $50 Non-Members (Register before 10/4/2013)
EVENT PRICING: $45 Members; $55 Non-Members
Ober-Kaler Happy Hour

Evening Session : The Advertising Economy

Anirban Basu SpeakerAnirban BasuChairman & CEO, Sage Policy Group, Inc.

Mr. Basu will provide an overview of current economic conditions and their impact on advertising and sales. The presentation will also analyze leading economic indicators that inform us about 2014 prospects.

Thank you to our 2013 Sponsors!